In a world in which live video is expected to account for 

17% of all web traffic by the end of 2022

 you'd be hard-pressed to find a portion of our modern society that hasn't been altered by it. Coupled with the staggering growth in popularity of social media, live streaming has become highly accessible to anyone with a phone, social media account and good internet connection. Today, 

more than half the world's population uses social media

 and has the ability to broadcast at any moment, from anywhere, within seconds.

People choose to stream for a variety of reasons - to broadcast their daily lives to friends, promote events, promote their brand, generate revenue, create supportive communities, or amplify their impact. In fact, research shows that live streaming is a more effective way to attract larger, loyal audiences than pre-recorded videos. Live videos get watched 

We at Livepeer.com believe in the power of live streaming in the social media sector to continue shaping our world of tomorrow.

Live streaming is elevating both individuals showcasing their talents online for the first time and professionals with sizable audiences - without venue capacity limitations, event audience size is virtually unlimited. Millions of people around the world who are talented but unknown singers, dancers, and performers, can perfect their craft and have an opportunity to amass followers at an unprecedented speed. Many start streaming from their bedroom, others use live streaming to supplement their in-person events.

 Live streaming is helping streamers and their audience build valuable relationships.  Never before have we been able to feel as connected to our favorite social media personalities, influencers, artists, and brands as we can now. Triple the watch time for live videos over pre-recorded videos also means triple the engagement. Many social media platforms have chat rooms to facilitate interactions between live stream viewers, performers and each other through comments, questions, stickers, donations, and sharing. Social media streamers entertain their audience and in turn, they and their brands are compensated in sales and advertising revenue.

Live streaming allows gamers to create supportive communities that facilitate learning and connection. Though many viewers of gaming content are learning and developing skills to apply in their personal gaming, 

 of gaming content on Youtube in 2018 spent more time watching others play than gaming themselves. The most successful game live streamers, beloved for their narration, expressions, and communication style, manage to create communities of like-minded individuals who enjoy interacting with each other, in gaming and beyond.

At Livepeer.com, we recognize the incredible impact of live streaming and are supportive of innovation in the sector. We help live streaming social media companies do what they do best - build the best streaming experience for their users while keeping the costs of running that infrastructure low.

Growing platforms for performers, influencers, gamers, and many others looking to grow their brand on social media, tend to support a large number of live streams at a time, which often translates to unsustainable transcoding costs (read our blog post 

 for an introduction to transcoding). They end up reliant on existing cost-prohibitive streaming platforms to fulfill increases in live streaming demand. When it has been shown that 

80% of consumers prefer to watch a video than read a blog

63% of 18-34 year olds watch live streaming content regularly

, it is safe to assume that an investment in lower cost infrastructure can pay off exponentially in the future.

At Livepeer.com, we can offer pricing to significantly reduce costs, help with quick implementation, and provide instant scalability and reliability. We help platforms free up capital that can then be re-invested into growth and innovation. Get in touch at 

How to Analyze Livepeer Video Engagement Metrics with Timeplus

 Lenstube offers video on demand for both long-form and short-form videos

web3 social platform for video sharing built on Lens Protocol

 is a web3 social platform for video sharing that combines the best of traditional video-sharing platforms with the latest web3 functionalities. Whether you're a professional creator or an amateur, Lenstube gives you the ability to upload and monetize your video content with ease. Currently, Lenstube offers video on demand for both long-form videos and short-form videos.

Lenstube sets itself apart from traditional video-sharing platforms by incorporating web3 features such as connecting to a crypto wallet, enabling creators to receive tips in MATIC coins, collecting videos as NFTs, and charging membership fees for subscribers. These features are made possible through Lenstube's implementation of various web3 technologies, including Livepeer, Arweave, IPFS, and Lens. By utilizing decentralized technologies, Lenstube is revolutionizing the way creators can share and monetize their content, and provides a new and exciting way to engage with their audience.

 founded Lenstube with the goal of creating a decentralized video sharing platform for content creators. The idea for Lenstube came about after Sasi saw some of his favorite creators, who were creating and teaching web3, being unjustly removed from traditional web2 platforms. This led Sasi to understand the importance of web3 for content creators, and the significance of permanent data storage and content ownership. With this in mind, Sasi set out to create his own web3 video-sharing platform. The first step in this process was to find a video-on-demand service that transcodes and serves video from Arweave.

“I knew that creating a video delivery infrastructure and transcoding videos would be a significant challenge, and I definitely didn't want to spend all my time and resources on these technicalities, especially in the early stages of development. Luckily, I discovered Livepeer on the sponsor list of one of the EthGlobal hackathons. Livepeer provided exactly what I needed to move Lenstube forward, and integrating it into my platform was one the first, and easiest, decisions I made.”

Lenstube's partnership with Livepeer has been a vital component of the platform's success. Currently, all videos on Lenstube, whether they are long or short form, are powered by Livepeer. This means that Livepeer handles all the technical aspects of video delivery, such as ingesting, processing, and transcoding. This has afforded Sasi and the Lenstube team the freedom to focus on other important growth areas, like attracting new creators to the platform and improving user experience.

“Working with Livepeer has definitely been a great experience, and we receive tons of support from the team. Recently, Livepeer launched a feature that displays view counts beneath the video player. We were able to implement this feature pretty quickly, and the team was available to answer any questions we had. Although, most of the time we don’t really need the support, as the guides and docs for the Livepeer SDK and API are awesome.”

Today, Lenstube is thriving and making significant strides in its development. The platform has reached notable milestones, such as surpassing 10,000 video uploads in December 2022, averaging more than 1,000 daily sessions, and reaching more than 50,000 average monthly users in January 2023. These milestones demonstrate the effectiveness of the Lenstube team's efforts and the growing appeal of the platform among content creators and viewers alike.

Lenstube boasts a user-friendly interface that includes all of the features commonly found on traditional web2 video sharing platforms. The front page prominently showcases the most recent and popular short-form (Bytes) and long-form videos hosted on the platform, which can be filtered by video category for easy browsing. Users can log in with their Lens handle on the top right corner of the page. Additionally, various exploration tools can be found on the left-hand menu bar for easy access.

Bytes are short-form, vertical videos that are similar to TikToks and YouTube Shorts. Users can scroll through a feed, like and dislike videos, subscribe to channels, and share Bytes via URL or embed videos directly on websites. Additionally, Bytes can be easily shared on Lenster, Twitter, Reddit, and LinkedIn.

Sasi and the Lenstube team have recently made a concerted effort to develop the Bytes feature. This effort was motivated by the increasing popularity of short-form videos on web2 platforms. Not only do short videos have high user retention rates, but they also provide creators with an effective way to capture an audience and lead them to content on other platforms.

“In my opinion, short-form videos are one of the most effective ways to share content with a wide audience, and they offer creators greater opportunities for engagement. We predict that the use of short-form videos as NFTs will become a popular trend in the web3 community."

Do you want to build your own web3 short-form video app? Disrupt TikTok with this 

 walking through the key components of building a social app with quick, bite-sized video.

Lenstube also enables creators to upload long-form, horizontal videos that are similar to standard YouTube videos. In addition to features found on Bytes, these long-form videos also include view counts, video descriptions, and a comment section.

Every video hosted on Lenstube is equipped with a variety of web3 features. These features not only enable content creators to earn revenue from their videos, but also provide fans with a way to support their favorite creators. This is what sets Lenstube apart from traditional web2 video sharing platforms. Some of the web3 features that Lenstube offers include:

Mirroring across Lens, with custom referral fees

Default sharing of all Lenstube videos across Lens ecosystem apps

Lenstube’s frontend was built using Next.Js, an open-source React framework for web applications. Lenstube uses Apollo Client to manage local and remote data, and to fetch data and do mutations through the Lens Protocol’s GraphQL backend.

Middleware is like a “software glue” that acts as a bridge between different technologies, tools, and databases so they can be integrated into a single system. Lenstube uses Lens Protocol’s indexer for its middleware, and this indexer streamlines data between Lens contracts and viewers. The Lens indexer is a GraphQL server that listens to events from Lens contracts and stores the data into a database. This indexer enables viewers to quickly and efficiently access video data, which leads to a better user experience.

Lenstube’s backend consists of four main components: Livepeer, Arweave, IPFS, and Lens

Lenstube uses Livepeer to process and play back video. Livepeer is a protocol built on Ethereum that distributes video transcoding work throughout its decentralized network. The protocol provides cost efficient, secure, and reliable infrastructure. Livepeer's mainnet launch took place in 2018 and the network now processes millions of minutes of video each week.

Lenstube stores its video files on Arweave and IPFS, web3 protocols that offer data storage on decentralized networks. Arweave and IPFS offer permanent and immutable data storage, and anyone can store data in the networks or offer storage space, without there being a centralized point of failure.

Lenstube uses Lens for its social graph. The Lens social graph is fully composable, open source, and decentralized. This helps transfer full rights and complete ownership of content into the hands of creators.

Sasi intends to improve the Lenstube platform by adding new features, with the primary objective of providing exceptional user experience and boosting user engagement on the platform. Furthermore, Sasi is currently building a mobile application that specifically caters to short-form videos, which will be released soon. This further solidifies his belief that short-form videos represent a rapidly expanding area in the video industry and is positioning Lenstube to capitalize on this growth potential.

If you’re a developer that would like to build your own web3 video app, check out these 

 to get started. If you have any questions about building, 

Lenstube is a web3 social platform for video sharing that combines the best of traditional video-sharing platforms with the latest web3 functionalities. Whether you're a professional creator or an amateur, Lenstube gives you the ability to upload and monetize your video content with ease. Currently, Lenstube offers video on demand for both long-form videos and short-form videos.

Live Streaming on Social Media Platforms