Marketing Lead

About You

Does the challenge of building out and operating the marketing function at an early stage start up looking to disrupt the online video streaming industry sound exciting? Have you been part of that journey in prior roles and want the opportunity to lead that journey as your next challenge? If you have experience across most aspects of marketing in a business and developer oriented technology startup you should consider the opportunity to join Livepeer as our Marketing Lead.

About Livepeer

Livepeer's mission is to build the world's open video infrastructure to enable instantly scalable, reliable, and affordable video streaming. Today, companies across all industries, ranging from media to robotics to home security are increasingly using video. However, it's operationally expensive to build, and prohibitively expensive to outsource. Livepeer is an open source p2p network that enables anyone to run instantly scalable video infrastructure while saving over 10x in cost compared to existing infrastructure providers. We use this network to help video services companies meet their infrastructure scalability and cost challenges.

Livepeer consists of a team of experienced video engineers, blockchain researchers, and proven business operators. We are fortunate to be backed by some of the best investors in the world.

Livepeer is proud to be an Equal Opportunity Employer that is committed to inclusion and diversity. We are committed to provide a community and environment for mutual respect, without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. We believe diversity and inclusion are crucial to our success and seek to recruit/develop from a diverse candidate pool.

About the Role

Livepeer is looking for its first dedicated marketing hire. We are looking for an experienced marketing generalist who understands and is able execute across the full marketing process in a fast moving technology startup focusing on selling in B2B and B2D markets. After significant R&D investment Livepeer is now ready to take its product to market. We are looking for someone to join our team to lead the marketing function and help us grow adoption of Livepeer's transcoding service to enable a whole new generation of live streaming services through our platform.

Responsibilities Include

• Evolve and execute the marketing strategy for the commercially focused Livepeer initiatives in partnership with the commercial leader
• Develop and execute the marketing execution capability across public relations, content marketing, demand generation, product marketing, social and communications
• Monitor, evaluate and optimize marketing programs through measurement and analysis of KPIs
• Own community marketing programs for the open source platform that underpins Livepeer
• Source, evaluate and manage third parties to help execute against marketing objectives as we scale out beyond this initial marketing role

Requirements

• Experience across all marketing disciplines within a technology startup essential as a generalist in either a B2B or B2D focused company
• Significant experience in managing and participating in content marketing development programs
• Thorough understanding of digital marketing theory, technology, implementation and the associated vendor landscape
• Outstanding written, verbal and organizational skills
• Is highly organized, self starting, and biases toward action and execution
• Comfortable working on a distributed team and collaborating with others through synchronous and asynchronous communication
• Hands on ability with marketing technology platforms
• Prior experience in community marketing is desirable
• Prior experience in crypto / blockchain oriented projects is desirable
• Prior experience in video technology is desirable
• Familiarity with Livepeer a plus

How to Apply

If you are interested in applying for this position, please send an email containing your resume or LinkedIn to [email protected] with the subject line: Marketing Lead.

Interview Process

Here is what to expect during the application process:

• Initial Phone Interview
• Team Interviews
• Small Homework Assignment (estimated to be a 1-2 hour task)
• Reference Checks

Resources to learn more about Livepeer

• Livepeer Primer
• Day in the Life of Livepeer team members - Angie Ramirez or Yondon Fu